The Strategic Networking Playbook

Part A: The Key Player Mapping System

Industry Power Map

Gatekeepers (People who control access)

1. Name: _________ Company: _________ Role: _________
2. Name: _________ Company: _________ Role: _________
3. Name: _________ Company: _________ Role: _________

Influencers (People who shape opinions)

1. Name: _________ Platform: _________ Followers: _________
2. Name: _________ Platform: _________ Followers: _________
3. Name: _________ Platform: _________ Followers: _________

Decision-Makers (People who can say yes)

1. Name: _________ Company: _________ Budget: €_________
2. Name: _________ Company: _________ Budget: €_________
3. Name: _________ Company: _________ Budget: €_________

Part B: The Research & Approach Template

Pre-Contact Research Checklist

For each target, gather: