The "Why" Discovery Exercise

Stop kidding yourself with surface-level motivations. These questions dig deeper to uncover your true mission.

Question 1: The Deathbed Test

If you were 90 years old looking back, what would you regret NOT doing? Not the "I wish I'd traveled more" fluff – what specific impact or creation would haunt you if left undone?

Your answer:


Question 2: The Anger Audit

What pisses you off about your industry/field that you know you could fix? What makes you think "This is ridiculous, I could do this so much better"?

Your answer:


Question 3: The Energy Map

Track for one week: Which activities give you energy vs drain you? When do you lose track of time because you're so engaged? That's your zone.

Activities that energize me:


Activities that drain me:


Question 4: The Million Euro Question

If someone handed you $1 million but you HAD to use it to solve one problem in the world, what would it be? (This reveals what you actually care about when resources aren't the limitation)

Your answer: